Share on facebook
Share on whatsapp
Share on email

Service Sector Management

Services industry development

overview

This course will introduce the student to the services industry activity as a separate and distinct management area. It will make the student aware of its powerful influence in competitive markets. The course complements essential marketing and marketing strategy courses by focusing on problems and strategies specific to the services' activity. Specifically, we will focus our attention on understanding four main areas: the service experience and the unique characteristics of services, the satisfaction of service customers and the need to integrate marketing, human resources, and operations within the service, and the importance of customer management. We will discuss strategies used by successful service marketers. The emphasis in the course will be on service in general rather than on any particular industry. It is designed not just for students who want to pursue a career in services industries but also in promising industries with service components. The students will have the opportunity to visit several projects related to the service industry, such as Amazon and Hallett Packard, located in Costa Rica's Free Zones.

Code

MGMT 3000

language

English

terms

Fall, Spring, Summer I

credit

3 credits / 48 contact hours

fees

Contact us for information on course tuition

X

Information

OTHER COURSES YOU MIGHT LIKE

Sustainable Lifestyles: Nine Dimensions of Healthy Living

The 21st century has brought a steep increase in health concerns, from...

Learn More

Human Development in Latin America

In this course, we will learn about the multidimensional concept of Human...

Learn More

Market Shifts in Costa Rica

Economics' main idea is looking for a way to understand why we...

Learn More

Monetary Theory and Global Markets

Understanding money is at the base of every society's functional structure. Every...

Learn More