MGMT 3000: Service Sector Management
Spring, Fall, Summer I, Summer II,
$ USD 810
This course will introduce the student to the services industry activity as a separate and distinct area of management. It will make to student aware of its powerful influence in competitive markets. It is thus designed to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific the services activity. Specifically, we will focus our attention on understanding four main areas: the service experience and the special characteristics of services, the satisfaction of service customers and the need to integrate marketing, human resources and operations within the service and the importance of customer management. Strategies used by successful service marketers will be discussed.
The emphasis in the course will be on service in general rather than on any particular industry. It is designed not just for students who want to pursue a career in services industries but also in good industries with service components. The students will have the opportunity to visit several projects related to the service industry such as MAZON, Hallett Packard locate in Costa Rica’s Free Zones.
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"I became way more curious about the world, I want to travel more now, I want to meet more people, learn more things, and I’ve made a lot of friends both Costa Rican and American and from all over the world"