MKTG 3010: International Marketing Management

Code

MKTG 3010

LENGUAGE

English

Terms

Summer I, Summer II, Fall, Spring,

Credit

3

REQUIREMENTS

NONE

FEES

$ USD 795

This course is designed to provide students with an understanding of international marketing—both its challenges and opportunities. Students enrolling in this course should be familiar with basic marketing terminology and have a basic/intermediate understanding of marketing concepts. We will examine the concepts of international marketing through the analysis of case studies, and will propose ideas through class assignments.

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"I became way more curious about the world, I want to travel more now, I want to meet more people, learn more things, and I’ve made a lot of friends both Costa Rican and American and from all over the world"

- Wendell Kirkman | Indiana State University -