MKTG 3010: International Marketing Management
Code
MKTG 3010
LENGUAGE
English
Terms
Summer I, Summer II, Fall, Spring,
Credit
3
REQUIREMENTS
NONE
FEES
$ USD 810
This course is designed to provide students with an understanding of international marketing—both its challenges and opportunities. Students enrolling in this course should be familiar with basic marketing terminology and have a basic/intermediate understanding of marketing concepts. We will examine the concepts of international marketing through the analysis of case studies, and will propose ideas through class assignments.
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"I became way more curious about the world, I want to travel more now, I want to meet more people, learn more things, and I’ve made a lot of friends both Costa Rican and American and from all over the world"