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International Marketing Management

Globalization and marketing

overview

This course is designed to give the student the concepts of international marketing. It will also introduce the student to the globalization and anti-globalization movements and the relationship between culture and business. In addition, the course introduces concepts related to international marketing. At the same time, the students take advantage of the opportunity to be in a foreign country as a window to visualize some processes from a different perspective and propose ideas through assignments to attain the class's objectives.

Code

MKTG 3010

language

English

terms

Fall, Spring, Summer I

credit

3 credits / 48 contact hours

fees

Contact us for information on course tuition

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Information

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