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Communication for Development & Social Leaders

Societal change can come from transformative leadership and communicative skills.

overview

This course will introduce the student to the field of Communication for Development (C4D), a participatory process that applies communications tools to support behavior change in society. The student will learn through a dynamic methodology the five steps to build strategies focused on C4D that promote lasting impact and sustained behavior change. The course emphasizes analysis, strategic design, development/testing, implementation and monitoring, and evaluation to design new campaigns. The student will develop communications, research, behavior change, and evaluation skills. C4D is a method utilized by international organisms and non-governmental organizations to build new projects and campaigns, for example, United Nations.

Code

COMM 3100

language

ENGLISH

terms

Fall, Spring, Summer II

credit

3 credits / 48 contact hours

fees

Contact us for information on course tuition

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Information

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